Updated October 2026

Sales-Driven Creative

Pitch decks, social content, campaign assets and marketing material are the work a branding and advertising agency is hired for, and MarkaWorks produces all of them for product brands. We build them on your existing brand system, whether we designed it or another team did, so a campaign looks like the brand it belongs to from the first draft.

Creative that holds the brand under deadline

Sales-driven creative is the work a brand system does in the market, and every deadline tests it. A campaign, a trade show, an investor deck: each one asks the system a question the guidelines did not anticipate.

MarkaWorks starts from your system: the type scale and the production color values, taken from your guidelines or from our own files when we designed the brand. Where the guidelines are thin, we extend them and write the extension down.

Working from the system pays off at the second round: a supplier with only a logo file negotiates every color and every crop, while one holding the system applies a rule and moves on.

Pitch and investor decks

A deck is a brand document doing a specific job under time pressure. It has to carry the identity, hold an argument, and survive being read on a phone by somebody who did not attend the meeting.

The decks we design fix the structure first.

What each slide claims.
In what order.
What the reader should repeat afterwards.

Design then serves that structure. A deck where every slide is beautiful and the argument invisible has failed at its only job.

Social and campaign assets

A template set is the group of platform-sized layouts a brand fills with its own content, and social work needs it more than it needs single posts: a brand posting three times a week cannot commission a design each time, and one posting from a template never designed for the platform looks borrowed.

We build the template set against the platforms the brand actually uses, with the crops, the safe areas and the text limits each one imposes. The brand then produces its own content inside a system that holds.

When there are pack renders, they carry into this work directly, and a campaign that uses the same renders as the product page keeps one visual language across the funnel.

Packaging and campaigns can also speak in two registers. On AKME Performance the packaging stays restrained and product-focused, while the campaigns express the physical intensity of sport.

What gets made, by type

The requests repeat, so the work is organized around the types instead of quoting each one from scratch.

Type	What it is	Where it comes from
Pitch and investor deck	Structured argument carrying the identity	Brand system, product and market claims
Social template set	Platform-sized templates the brand fills itself	Type scale, color build, crop rules
Campaign assets	One message across the surfaces a campaign uses	Brand assets, product photography or pack renders
Marketing material	Sell sheets, trade documents, printed collateral	Existing artwork and process values

The deck usually comes first, because it carries a date.

Creative built around a commercial goal

Each piece is designed for what it has to achieve: a launch, a retail listing, an investment round, a season’s campaign. You read the results in your own analytics, against your own baseline.

Each asset carries the brand’s type, color and layout rules, so a campaign reads as part of the brand it belongs to.

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Frequently asked questions

Do you produce content on an ongoing basis?

Yes, through a monthly arrangement. Brands with a regular publishing rhythm can start with the design partnership instead of commissioning campaign by campaign.

Can you work from our existing brand guidelines?

Yes. We audit the guidelines for the surfaces the campaign needs, and where the system is silent on a platform we extend it and write the extension down.

Do you write the copy as well as design the assets?

Copy for campaign assets is part of the work. Long-form content and marketing copy are quoted separately because they run on a different schedule.

Can we commission creative without a branding project with you?

Yes. Send us the guidelines you have, even a short style sheet, and the first campaign can start from them.