Mustafa Akülker

Mustafa Akülker

CEO & Brand Architect

Mustafa Akülker founded MarkaWorks and leads it as CEO & Brand Architect. He writes here about branding, packaging and the decisions that shape how a brand is built.

How Many Products Should a New Brand Launch With?

Should Your Packaging Follow Category Colour Codes or Break Them?

Should Your Packaging Follow Category Colour Codes or Break Them?

What Does Print-Ready Packaging Artwork Need Before It Goes to the Printer?

What Does Print-Ready Packaging Artwork Need Before It Goes to the Printer?

What Does Extended Producer Responsibility Mean for Your Packaging?

What Does Extended Producer Responsibility Mean for Your Packaging?

Does Packaging Design Affect Sales?

Does Packaging Design Affect Sales?

How Do You Choose a Product Brand Name That Works in More Than One Country?

What Has to Be on a Cosmetics Label in the UK and EU?

What Has to Be on a Cosmetics Label in the UK and EU?

What Packaging and Branding Design Cost for a Product Brand

Selling to Retailers for the First Time: What a Small Food Brand Needs Ready

How to Write a Branding Brief When You Sell a Physical Product

How to Write a Branding Brief When You Sell a Physical Product

How to Rebrand Your Packaging and Website Together

How to Rebrand Your Packaging and Website Together

How to Add New Products Without Losing Brand Consistency

Should You Hire a Branding Agency or a Freelance Designer for a Product Launch?

Should You Hire a Branding Agency or a Freelance Designer for a Product Launch?

How Do You Reposition a Brand for a Higher Price Point Without Losing Current Customers?

How Do You Compare Branding Proposals Beyond the Price?

How Do You Compare Branding Proposals Beyond the Price?

How Do You Position a Product Brand So Customers Choose It Over Similar Products?

How Do You Give Design Feedback That Moves a Branding Project Forward?

How Do You Give Design Feedback That Moves a Branding Project Forward?

Who Owns the Logo and Design Files After a Branding Project?

How to Build Trust in 0.3 Seconds Through Branding, Packaging & Web Experience

How to Build Trust in 0.3 Seconds Through Branding, Packaging & Web Experience

What should be on a coffee bag label?

What should be on a coffee bag label?

How long does a branding project take?

How long does a branding project take?

What makes a supplement label compliant?

What makes a supplement label compliant?

Questions to ask a branding agency

Questions to ask a branding agency

How to choose a packaging design agency

How to choose a packaging design agency

How do we measure whether a rebrand worked?

How do we measure whether a rebrand worked?

How do we keep branding consistent across countries?

How do we keep branding consistent across countries?

Our packaging does not match our brand, how do we fix it?

Do we need a new logo design or just better packaging?

What is included in a brand identity project?

What you can say about recycling and the environment, market by market

What you can say about recycling and the environment, market by market

Can you trademark a colour?

Can you trademark a colour?

What changes on the label when you enter a second market

What changes on the label when you enter a second market

One brand or a family of brands?

What your font licence actually allows

What your font licence actually allows

Branding at the MVP Stage: How to Look Global and Trustworthy Without Overspending

Branding at the MVP Stage: How to Look Global and Trustworthy Without Overspending

Why Simplicity Is the Ultimate Luxury in Branding

How to Build a Product Brand That Feels Expensive Without Spending Millions