How to Build Trust in 0.3 Seconds Through Branding, Packaging & Web Experience
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Mustafa Akülker
CEO & Brand Architect
Mustafa Akülker founded MarkaWorks and leads it as CEO & Brand Architect. He writes here about branding, packaging and the decisions that shape how a brand is built.
What should be on a coffee bag label?
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How long does a branding project take?
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What makes a supplement label compliant?
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Questions to ask a branding agency
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How to choose a packaging design agency
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How do we measure whether a rebrand worked?
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How do we keep branding consistent across countries?
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Our packaging does not match our brand, how do we fix it?
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Do we need a new logo design or just better packaging?
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What is included in a brand identity project?
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What you can say about recycling and the environment, market by market
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Can you trademark a colour?
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What changes on the label when you enter a second market
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One brand or a family of brands?
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What your font licence actually allows
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Branding at the MVP Stage: How to Look Global and Trustworthy Without Overspending
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Why Simplicity Is the Ultimate Luxury in Branding
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How to Build a Product Brand That Feels Expensive Without Spending Millions
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